Today in the United States there are over 60 million active outdoor sportsmen and women and their passion for original hunting television programming is endless.
The US Government estimates that sportsmen spend nearly 72 billion dollars each year. The marketing idea is to make them aware of their need for product. To accomplish this goal, we reach these sportsmen on two levels: national and selected regional.

We chose The Men’s Channel to reach our viewers on the national level. We believe The Men’s Channel is an ideal alternative to “other outdoor channels” for several reasons. First, The Men’s Channel currently reaches 30-40 million households as part of their basic Dish and Direct TV package, and is continuing to grow. Second and most importantly, The Men’s Channel encourages sponsor integration in our programming, while other outdoor channels prohibit listing sponsor phone numbers and websites. The Men’s Channel actually welcomes sponsor participation. The Men’s Channel allows Game and Gear Adventures to feature you, your product, and purchase information. The Men’s Channel and Game & Gear Adventures are aware of your goals and provide the viewers with the information needed to easily find and purchase your products.

Targeted Demographics
Gender: Male (85%)
Age: 18-54 (70%)
Viewers Per Household: 2.7
HH Income $75K+: Index 114
Geography: 61% A&B Counties